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Interactive marketing is a conversational approach versus a transaction-based approach to marketing. Interactive marketing creates a dialogue between brands and customers and allows customers to help shape the brand's image.
The Post-Baccalaureate Certificate in Interactive Marketing can give a boost for your career. The program focuses on cutting-edge skills and strategies for marketing in the digital age. Students take applied, hands-on courses in database management, marketing strategy and interactive marketing and have the option to pursue the Master of Science degree in Marketing Intelligence.
Admission to the interactive marketing post-baccalaureate certificate is competitive. The certificate requirements include 15 units. For information on program costs, related careers, and graduation and median loan debt data, please see the Federal Gainful Employment Program Disclosure Data.