Mass Communication Major

The media are pervasive and can be accessed from virtually anywhere. Become a more critical consumer of mass media and a more informed contributor to various media formats.

Atwater and student
Professor Jenny Atwater instructs a student in her broadcast journalism course

This major will help you discover the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media. Develop and refine your visual and written skills and learn to think critically about ways in which the mass media influence society.

Majors learn how the various fields in mass communication are structured and function, and broaden their understanding of how the media are converging and the consequences of that convergence; of relevant theories of mass communication and research in the field; and legal issues, statutes and regulations affecting mass communication. This major prepares you for career options, especially in the broadly defined fields of print and broadcast journalism, new media, advertising, strategic public relations and integrated communications.

Three Tracks

Choose from one of three tracks:

Journalism and New Media Track

The practice of journalism is changing dramatically thanks, in part, to a host of new media. Learn about the challenges facing journalists today and how to effectively communicate in the digital world.

Advertising Track

Learn how to promote products and services, create branding and develop strategies to reach diverse audiences and drive customers to products.

Strategic Public Relations and Integrated Communications Track

Explore how to develop and implement public relations campaigns using all types of communications to promote individuals and organizations.

Degree Requirements

View degree requirements for the major in the Undergraduate Catalog.

Admission to the Major

If you are interested in pursuing this major, you must first become a pre-mass communication major, (PMCO) and enroll in three required screening courses. You cannot apply for the mass communications major until you have completed required courses and follow the necessary admission requirements. Students may earn a Bachelor of Arts degree by completing the intermediate-level of a foreign language.

Follow this link to apply for the major.