This study abroad course provides an analysis of corporate communication strategies in the UK used in developing internal and external communication plans. The UK's role as a significant global economic environment will be examined. Guest lectures will be presented by experts in public relations, marketing, advertising, media and politics. Excursions to related enterprises and facilities are a major focus of this course including visits to the Bloomberg Television and a tour of the BBC Studios. Attendance at all lectures and academic and cultural site visits is mandatory.
The program is based in London, one of the liveliest and most cosmopolitan cities in the world and home to more than 7.7 million residents. With music and sports venues, art galleries, theaters, museums and shops, this city has something for everyone. Program highlights include a guided sightseeing tour of London by private coach, a theatre performance in London, and a tour of Westminster Abbey. The program directors are Maggie Lears and Lisa Turowski.
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Department of Mass Communication and Communication Studies