Undergraduate Programs

For students entering the business world, marketing offers exciting opportunities. Do you want to translate creative ideas into practical realities? Do you want to develop innovative business strategies from in-depth data analysis? Do you want to engage clients and business partners and demonstrate how your product provides real value? If you find any of these possibilities intriguing, marketing may be the field for you.

The department offers the major in business administration with a marketing concentration, a marketing minor and business law minor. 

• Business administration major: marketing concentration
• Business law minor
• Marketing minor

The department also offers two graduate programs: the master's in marketing intelligence and the graduate certificate in interactive marketing.