Education
Ph D, Marketing, Yale University, 2010
Eunice Kim
Assistant Professor, Department of Marketing
Currently Teaching
- Spring: MKTG345.001 - MNG INTEGRATED MARKETING COMM
- Spring: MKTG425.002 - CONSUMER BEHAVIOR ANALYSIS
- Spring: MKTG425.003 - CONSUMER BEHAVIOR ANALYSIS
Areas of Expertise
Selected Publications and Presentations
- The Effect of Anticipating Regret and Satisfaction on Consumer Preference for Default Options,
Publisher: , December, 2023
Grants & Contracts
- MRI: Track 1 Acquisition of a Cluster of Advanced Hardware for Behvioral and Business Research
Sponsor: Towson University,