Education
Ph D, Marketing, University of Maryland , 2009
BS, Mathematics/Economics, Pennsylvania State University, 2002
Gauri Kulkarni
Associate Professor, Department of Marketing
Currently Teaching
- Spring: MKTG341.401 - MARKETING AND CREATIVITY
- Spring: MKTG431.400 - MARKETING ANALYTICS
- Spring: MKTG431.401 - MARKETING ANALYTICS
Areas of Expertise
Consumer Information Search
Selected Publications and Presentations
- The Impact of Covid-19 on Customer Journey: Implications for Interactive Marketing ,
Publisher: , February, 2022 - “The Importance of Course Title and Student Perceived Value of a Course to Employers in Motivating Students to Enroll in Quantitative Marketing Courses,
Publisher: Marketing Education Review, July (3rd Quarter/Summer), 2020 - Description and Evaluation of an Innovative Segmentation, Targeting, and Positioning Activity Using Student Perceived Learning and Actual Student Learning,
Publisher: Marketing Education Review, , 2019 - A Customer Value Perspective to Service Experiences in Restaurants,
Publisher: Journal of Retailing and Consumer Services, November, 2019 - Unlocking the Transformative Potential of Customer Data in Retailing,
Publisher: International Review of Retail, Distribution and Consumer Research, May, 2016 - Examining the Dynamics of Consumer Interest and Live Performance Event Ticket Sales in the Presence of a Critical Industry-Wide Event,
Publisher: Review of Marketing Science, November, 2013 - The Impact of Online and Offline Information Sources on Automobile Choice Behavior,
Publisher: Journal of Interactive Marketing, August, 2012 - Patterns of Consumer Interest Across Developed and Emerging Markets,
Publisher: International Business and Economics Research Journal, June, 2012 - Using Online Search Date to Forecast New Product Sales,
Publisher: Decision Support Systems, February, 2012 - Cross-Cultural Consumer Convergence as Indicated by Online Search Data,
Publisher: Nitte Management Review, July (3rd Quarter/Summer), 2011
Grants & Contracts
- An Empirical Investigation of the Pattern of Conversion Along the Consumer Purchase Funnel
Sponsor: CBE Faculty Development and Research Committee, 2016