Education
Ph D, Business Administration, George Washington University, 2009
MBA, General Management, Athabasca University, 1999
Philippe Duverger
Professor, Department of Marketing
Currently Teaching
- Spring: MKTG425.004 - CONSUMER BEHAVIOR ANALYSIS
- Spring: MKTG441.002 - MARKETING RESEARCH
- Spring: MKTG750.101 - MARKET SEGMENTATION RESEARCH
Areas of Expertise
Service Innovation
Consumer BehaviorSocial MediaSocial Network AnalysisQuantitative MethodsSelected Publications and Presentations
- Public economics, public choice and tourism,
Publisher: Edward Elgar Publishing, September, 2022 - Contextual polarity and influence mining in online social networks,
Publisher: Springer Open, October (4th Quarter/Autumn), 2021 - The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination,
Publisher: Routledge Taylor & Francis, August, 2021 - The pursuit of life, money and happiness after graduation,
Publisher: PhD consulting llc, May, 2021 - Employee creativity trumps supervisor-subordinate guanxi: Predicting prequitting behaviors in China’s hotel industry,
Publisher: Tourism Management, December, 2018 - Tourism and Economics: Technologically Enabled Transactions,
Publisher: Springer, August, 2018 - Capturing Relative Importance of Customer Satisfaction Drivers Using Bayesian Dominance Hierarchy,
Publisher: Cornell Hospitality Quarterly, July (3rd Quarter/Summer), 2017 - Can innovative behavior be led by management? A study from the lodging business. ,
Publisher: Tourism Management, June, 2017 - Crowdsourcing Innovative Service Ideas is Not Fun: The Effect of Negative Interactions on Ideation Forums’ Effectiveness,
Publisher: Journal of Hospitality and Tourism Technology , October (4th Quarter/Autumn), 2015 - Retaining the Allure of Luxury Brands during an Economic Downturn: Can brand globalness influence consumer perception?,
Publisher: Journal of Fashion Marketing and Management, September, 2015 - Investigating the Measures of Relative Importance in Marketing Research,
Publisher: International Journal of Market Research, November, 2013 - The Curvilinear Effects of User Generated Content on Hotels’ Market Share: a Dynamic Panel-Data Analysis,
Publisher: Journal of Travel Research, March, 2013 - Bayesian Inference of Predictors' Relative Importance In Linear Regression Model,
Publisher: International Journal of Pure and Applied Mathematics, February, 2013 - Using YouTube as a Primer to Affect Student Retention,
Publisher: Metropolitan Universities Journal, October (4th Quarter/Autumn), 2012 - Using Dissatisfied Customers as a Source for Innovative Service ideas,
Publisher: Journal of Hospitality and Tourism Research, October (4th Quarter/Autumn), 2012 - The reliability of Crowdsourcing Grading in Creative Marketing Project Context,
Publisher: Journal for Advancement of Marketing Education, June, 2012 - Edutainment with Videos and its Positive Effect on Long Term Memory Content Retention,
Publisher: Journal for Advancement of Marketing Education, April (2nd Quarter/Spring), 2012 - Variety is the Spice of Innovation, Mediating factors in the Service Idea Generation,
Publisher: Creativity and Innovation Management Journal/Wiley-Blackwell, January (1st Quarter/Winter), 2012 - Bridging the Innovation Gap: From Leading-edge Users to Mass Market,
Publisher: World Scientific Press, December, 2009 - How Do ‘LEADING-EDGE’ Opinion Leaders Bridge the Innovation Gap? ,
Publisher: The Association for Consumer Research, October (4th Quarter/Autumn), 2009 - How do Pioneering Leaders Bridge the Innovation Gap? Advancing a New Adopter Category,
Publisher: Journal of Business Research/Elsevier, June, 2009
Grants & Contracts
- Big Data Mining and Modeling to Develop Effective Strategies for Online Consumer Co-design Initiatives
Sponsor: SET, 2015 - The Effect of Consumers’ Web Ratings and Reviews on Hotel Revenue
Sponsor: Towson CBE, 2010 - Adventure Travel World Market Demand
Sponsor: ATTA, 2009