Education
Ph D, Business Administration/Marketing, University of Georgia, 2011
BS, Business Administration - Marketing, University of South Carolina - Aiken, 2005
Plamen Peev
Professor, Department of Marketing
Currently Teaching
- Spring: MKTG445.002 - GLOBAL MARKETING
- Spring: MKTG451.003 - PROFESSIONAL SELLING
Areas of Expertise
Consumer Behavior
Brand ExtensionsProduct IngredientsSelected Publications and Presentations
- Consumers’ Evaluation of Extensions among Extensions and the Backdrop Effect,
Publisher: Journal of Strategic Marketing, December, 2020 - Investigating the Role of Added versus Subtracted Ingredients in Counter-Inferencing and Preference Formation,
Publisher: Journal of Experimental Psychology: Applied, September, 2020 - Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy,
Publisher: Marketing Letters, June, 2017 - Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes,
Publisher: Academy of Marketing Science/Springer, January (1st Quarter/Winter), 2016 - The Impact of Strategic Consistency on Market Share and ROA,
Publisher: International Journal of Bank Marketing, April (2nd Quarter/Spring), 2014 - The Relationship between Market Follower Status and the Overall Passivity of a Firm's Strategic Profile: Does Fit Relate to Profitability?,
Publisher: Journal of Services Research/Gale, October (4th Quarter/Autumn), 2013 - Brand vulnerability to product assortments and prices,
Publisher: Journal of Marketing Management, June, 2013 - Applying Stakeholder Theory to Ethical Issues in Marketing,
Publisher: Studentlitteratur, November, 2009 - International Marketing Ethics,
Publisher: Student literature, November, 2009 - Need for cognition and humor revisited: Why ‘it’s funny’ doesn’t always mean ‘I like it’,
Publisher: Proceedings of the 2009 American Marketing Association Winter Educators' Conference, February, 2009 - Ethical Issues in Marketing: A Stakeholder Approach,
Publisher: Society for Marketing Advances, November, 2008
Grants & Contracts
- Are Precise Prices the New Just-Below Prices? Investigation into Effectiveness of Pricing Strategies
Sponsor: College of Business and Economics, 2014