Education
Ph D, Marketing, University of Kentucky, 2015
MBA, Marketing, Old Dominion University, 2009
BS, Marketing, James Madison University, 2005
Sarah R Magnotta
Associate Professor, Department of Marketing
Areas of Expertise
Marketing Strategy
Personal Selling and Sales ManagementSelected Publications and Presentations
- Channeling influence: The impact of downstream salesperson solution orientation within a business-to-business channel,
Publisher: Elsevier, October (4th Quarter/Autumn), 2024 - The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts,
Publisher: Journal of Marketing Research, August, 2020 - The Role of Sales Team Intragroup Conflict on Critical Job Outcomes,
Publisher: Industrial Marketing Management, January (1st Quarter/Winter), 2020 - Description and Evaluation of an Innovative Segmentation, Targeting, and Positioning Activity Using Student Perceived Learning and Actual Student Learning,
Publisher: Marketing Education Review, , 2019 - Role-Playing in a Consumption Context: An Experiential Learning Activity Focused on the Consumer Decision Making Process,
Publisher: Marketing Education Review, February, 2018
Grants & Contracts
- CBE Summer Research Grant 2024
Sponsor: College of Business and Economics FDR, - CBE Summer Research Grant 2022
Sponsor: College of Business and Economics FDR, 2022 - CBE Summer Research Grant 2017
Sponsor: College of Business and Economics FDR, 2017 - CBE Summer Research Grant 2016
Sponsor: College of Business and Economics FDR, 2016