YiChun Liu

Assistant Professor, Department of Marketing

Photo of YiChun   Liu

Contact Info

Phone:
4107042326--
Office:
Stephens Hall, 123D

Currently Teaching

  • Spring: MKTG341.006 - MARKETING AND CREATIVITY
  • Spring: MKTG341.901 - MARKETING AND CREATIVITY
  • Spring: MKTG431.002 - MARKETING ANALYTICS


Education

Ph D, Department of International Business (Marketing), National Taiwan University, 2019
MA, International of Business and Management, National Kaohsiung University, 2013
BA, German, National Kaohsiung First University of Technology and Science, 2009

Areas of Expertise

Consumer Decision Making, Product Design, Complex Product

Bayesian Statistics, Conjoint Analysis, Mixed Membership Model