Guidance Every Step of the Way
Completing a master’s was always in the plans for Morgan Hushour ’23. Nearly a decade after receiving her bachelor’s in business communication, her master’s in communication management is within reach.
“This program is a perfect blend of theory, research and practical application,” notes Morgan Hushour. “Every step of the way through the graduate school journey, faculty are there to share expertise based on their own research.” Hushour has worked closely with Professor Lingling Zhang, director of the Master of Science in Communication Management program. “She helped me figure out my senior project and provided a recommendation for a scholarship endowment.”
A recipient of the E. Magruder (Mac) and Helen M. Passano Jr. Graduate Fellowship in Mass Communication, Hushour has been overwhelmed by the financial support and the connections TU has offered. “This program has given me the ability to reach out to people who have graduated from the program and are now working in the communications profession, which is invaluable.”
“ This program is a perfect blend of theory, research and practical application. ”
Hushour spent several years working in marketing communications before finding her niche in higher education as an enrollment marketing coordinator at Community College of Baltimore County (CCBC), where she develops communication plans and marketing strategies for many of the college’s programs, including early college access programs for high schoolers.
“Certain communication concepts are universal, no matter your audience,” says Hushour. “It is always about the customer and key benefits to them. My work exposed me to a wide variety of marketing activities, and knowing the basics helped prepare me for this program.” As a result, she had a rare opportunity for her senior project — to build a plan to boost student enrollment and retention in TU’s communication management master’s program.