Alexandrea Matthews

Biography

Dr. Matthews joined the Department of Mass Communication in 2024. Her research examines strategic message design and the effects of strategic messages on attitudes and behavior with a focus on science and the environment. She is particularly interested in investigating the persuasive message techniques that can effectively shape individuals’ support for, and engagement with, science and environmental policy and science-based initiatives.

Dr. Matthews previously worked in local government managing public programs, events, grants, public relations and social media. She has also been volunteering her communications skills to science initiatives for over 10 years.