Jung-Sook Lee

Biography

Dr. Lee is a professor in the advertising and public relations unit. She joined TU as an assistant professor in 1994. Prior to her academic career, she had professional experiences in consumer research and international advertising in South Korea and in the U.S. At TU, she has developed and taught many courses in advertising and mass communication. Her specialization is in the social impact of advertising and consumer behavior. She presented at many national and international conferences, and her research has been published in such journals as the Journal of Advertising, Journal of Marketing Communications, International Journal of Advertising, and many more. She has contributed to the academic community of TU in many capacities, including serving as department chair from 2016 to 2023. 

Courses Taught:

• MCOM 214: Principles of Advertising
• MCOM 323: Advertising Media Planning
•  MCOM 325: Advertising Coypwriting
  
• MCOM 443 International Advertising and Public Relations
• MCOM 447: Advertising Campaigns.
• MCOM 460: Internship in Advertising and Public Relations

Current Publications

• Lee, J., Chang, H., and Zhang, L. (2022). An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising, 41 (7), 1358-1381  https://doi.org/10.1080/02650487.2021.2020563.
• Chang, H. Zhang, L., Lee, J. (2018). Not all organic food is created equal: The role of product type, perceived authenticity, and construal level. Journal of Marketing Communication. DOI: 10.1080/13527266.2018.1468350
• Lee, J., Zhang, L., and Chang, H. (2017). “My celebrities are not like “others’ celebrities”: College students’ perception of in-group celebrities and out-group celebrities. In J. Huh (Ed.), Proceedings of the 2017 Global Conference of the American Academy of Advertising, pp. 156-164, Tokyo, Japan.
• Lee, J. (2016). Racial disparities in food advertising in the U.S. International Journal of Communication & Health, Vol. 21, 9, 41-54.