Strategic Editorial Calendar

UMC will use this editorial calendar to align storytelling and communications to TU’s operational goals strategically. 

This calendar takes into consideration key milestone programs and events that happen throughout the academic year and aligns with TU’s enrollment marketing efforts. All our work will help our students, faculty, staff and visitors feel seen, heard and welcome at TU.

It is important to note that while each month includes a strategic plan goal and key focus area, we understand the need for breaking news and other timely announcements throughout the year. To this end, UMC will serve as strategic advisers with our campus partners to determine goals for communications focused on the audience. This effort will allow us to identify the appropriate timing and communication tool to reach the intended audience.

UMC Strategic Calendar (printable PDF)

Links To Information For:

August

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Visit TU/Applications
  • Move In/ Welcome to TU
  • Start of fall semester
  • On-campus Job Fair
  • Rankings released
  • 1st Tiger Tuesday Bash
  • Football home opener/tailgate

September

Goal Focus: Include

Coverage Areas

  • Inclusion programming
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Latine heritage and culture
  • Rankings released
  • Visit TU/applications
  • Career and Internship Job Fair
  • Undergraduate Open House
  • State of the University Address

October

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement/alumni
  • Enrollment

Additional Coverage

  • LGBTQIA+ history and culture
  • Apply now
  • Family Weekend
  • Homecoming
  • Campus sustainability month
  • Graduate Studies Open House
  • Grad and Undergrad Open Houses
  • FAFSA opens

November

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Native American heritage and culture
  • Fellowships and awards
  • Veterans Day
  • Gen One Day
  • FR Early Action Deadline: Merit Scholarships and Honors College

December

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • Commencement
  • Winter break
  • Winter celebrations
  • End-of-year giving
  • Giving Tuesday

January

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Minimester
  • MD legislative session
  • Start of spring semester
  • MD legislative session begins
  • Spring Orientation

February

Goal Focus: Support

Coverage Areas

  • Staff and faculty support
  • Campus information
  • Student resources
  • Athletics
  • Community support

Additional Coverage

  • Black history and culture
  • Undergrad deposit phase
  • Greek recruitment and rush begins
  • National Study Abroad Awareness
  • Undergraduate application deadline

March

Goal Focus: Innovate

Coverage Areas

  • Student and faculty research and programs
  • Scholarships, grants, awards and funding
  • Teaching pedagogy

Additional Coverage

  • Disability awareness and culture
  • Get to know TU/connect
  • Spring break
  • Mega Job and Internship Fair
  • Women’s History Month
  • Admitted Students Day

April

Goal Focus: Sustain

Coverage Areas

  • Environmental initiatives
  • Professional development
  • Advancement/alumni
  • Enrollment

Additional Coverage

  • Impact TU, Greek Week, TigerFest, Big Give
  • Board of Regents awards
  • End of MD legislative session
  • Earth and Arbor Days
  • Graduate Studies Open House
  • Admitted Students Day

May

Goal Focus: Educate

Coverage Areas

  • Experiential and service learning
  • Academic and interdisciplinary programs
  • Academic and teaching excellence
  • Mentorship

Additional Coverage

  • APIMEDA history and culture
  • Teacher Appreciation Day
  • Commencement
  • Undergraduate enrollment deadline
  • Summer session begins
  • Student/faculty awards
  • Final Tiger Tuesday Bash

June

Goal Focus: Include

Coverage Areas

  • Inclusion programming
  • Inclusive campus support
  • Inclusive research
  • Employee culture and collaboration

Additional Coverage

  • Pride Month
  • Orientation
  • Summer at the Center
  • Summer research begins
  • Juneteenth

July

Goal Focus: Engage

Coverage Areas

  • Community service and partnerships
  • Entrepreneurial support and resources
  • Maryland impact
  • Arts and culture programming
  • Centers and shared governance

Additional Coverage

  • Orientation
  • StarTUp Accelerator Showcase
  • Get to know TU/connect