Work With Us
Our division leads communications and marketing strategies that advance Towson University’s brand and reputation as a national leader in higher education.
We partner with the university community to promote TU's accomplishments and excellence through:
- photography
- videography
- graphic design
- website management and strategy
- marketing and brand strategy
- social media management and strategy
- communications and media relations
Photographic Services
A selection of our best photography is available through our Photo and Media Library. Official staff and faculty portraits are taken once a month. All headshots are cropped
and uploaded to Modern Campus CMS for use on the TU website.
Request Photographic Services
Photography services are used primarily for Towson University marketing platforms and publications. Requests for other photographic services are evaluated on a case-by-case basis. Learn more about requesting photographic services.
If you need to reschedule your confirmed date, please email lcastellana@towson.edu to schedule a new date.
Video Production Services
The Digital Media Services department specializes in the development of original, TU-branded content for a variety of the university’s campus partners, as well as for the university’s top tier web and social media channels. These projects have not only serve to promote the internal TU community, but also have a wider reach that is beyond the boundaries of campus.
Our intentional focus is the development and execution of unique, human stories while reinforcing TU’s brand in a compelling visual way.
Check Out a Demo of Our Work.
Graphic Design Services
The Creative Services team promotes a strong visual brand identity for Towson University. We provide creative direction and graphic design services for university-wide projects that are directed toward external and high-priority audiences. We also provide creative strategy and consultation for projects executed at the unit or department level. To request a design consultation, or to have web photos cropped and uploaded to Modern Campus CMS, visit the Design Project Request form and log in using your TU NetID.
Requesting Digital Sign Graphics
The TU Digital Signage Network is a collection of digital monitors — located in buildings throughout campus — used to display messages to the TU campus. Use the signage request form to request and schedule a digital sign graphic.
Digital Signage Guidelines
The following guidelines ensure that all content is consistent, visually appealing, and aligned with university standards.
Audience
Content must be relevant to the Towson University campus community, including students, faculty, staff, and campus visitors. Submissions must support TU-affiliated events, services, announcements, or initiatives.
Eligibility to Submit
- TU departments, offices, student organizations, and university affiliates are eligible to submit content.
- External vendors or third parties must collaborate with a TU department or office to share content.
Submission Requirements
- Format: Content must be submitted in landscape orientation. Sign dimensions are 1920x928 pixels.
- File Type: Submit as a JPEG, PNG, or MP4 (for motion graphics).
- Duration: Videos or animated slides should be no longer than 15 seconds.
- Readability: Use clear, concise text and high-contrast color combinations. Viewers typically have less than 10 seconds to read a slide.
- Font Size: Use large, legible fonts that can be easily read from a distance.
- Branding: Include Towson University branding when applicable. TU logos must adhere to official usage standards.
- Messaging: Clear, concise messaging limited to 25 words or less.
- Time constraints: Must have a clear start and end date
Content Restrictions
- No advertising for businesses or services not affiliated with TU.
- No political, commercial, or personal content.
- No copyrighted content without appropriate permissions.
- No QR codes as the primary call to action; include a short URL when necessary.
- Digital signs are not for advertising expressive activities
- All events or programming must be in adherence with TU policies
Scheduling & Timing
- Submit content at least 5 business days before the desired start date.
- Standard display period is 1–2 weeks. Extended runs may be approved for campus-wide initiatives.
- Digital sign graphics may be displayed for a maximum of two weeks continuously, after which a two-week hiatus is required. Requests for longer runs must follow this two-weeks on / two-weeks off schedule.
- Monitor locations may vary in audience, so targeting specific buildings or groups should be coordinated with University Marketing & Communications (UMC).
Best Practices
- Focus on one main message or call to action.
- Use bold visuals to capture attention quickly.
- Minimize text — aim for no more than 25 words per slide.
- Always include essential details: what, when, where, and contact info.
- Use less text, supplemented by short URLs, memorable web links or QR codes
Submission Process
All content submissions must be approved and scheduled through the University Marketing & Communications office. To submit:
- Email your graphic or video file to
- Include desired start/end dates, sponsoring department/organization, and contact information.
Outdoor digital signage
TU has a small number of exterior digital signs, strategically positioned to help promote the university to the neighboring community. Due to the nature of these signs, content is restricted to only university events that are open to the public. All content submissions must be approved and scheduled through the University Marketing & Communications office. To request and schedule graphics for the outdoor digital signage, complete a signage request form.
Questions?
Contact University Marketing & Communications at for additional guidance or support.
Website Management and Strategy
Our digital strategy group advises on website management, information architecture, content strategy and user testing for the Towson University website. Our goal is to create a great user experience for site visitors. See University Web Guidelines and Resources or plan a consultation on your website by emailing digitalstrategy@towson.edu.
Marketing and Brand Strategy
Our marketing and brand strategists are a team of professionals who know how to inspire audiences with meaningful messages. Their keen understanding of industry best practices and emerging media platforms guides creation of targeted advertising designed to grow engagement and build awareness.
For help with applying TU’s unique brand messaging to your team’s communications or marketing needs visit the brand site or contact us for a marketing consultation at brandteam@towson.edu.
If you are interested in using Salesforce for an email marketing campaign, please submit our Request for Email Marketing (login) form.
Social Media Management and Strategy
The brand strategy group consults on social media policy, strategy and best practices.
To learn how to get started using a TU-sponsored social media account or to rethink
your current use of social media, email the Assistant Director of Social Media Strategy
at lpiccolobottaro@towson.edu.
Use the Social Media Request Form to submit your event or announcement to be considered for promotion via TU Social
Media Channels.
Communications and Media Relations
Our news team identifies and plans stories that powerfully illustrate Towson University’s distinction and vibrancy. This approach to storytelling and content development allows us to coordinate multimedia and more effectively share content across publishing channels.
Our editorial calendar aligns storytelling and communications to TU’s operational goals strategically. Each month includes a strategic plan goal and key focus area.
We’re looking for compelling stories about TU that appeal to current students, faculty and staff, as well as prospective students, parents, alumni, community members and business partners.