Do you want to translate creative ideas into practical realities? Do you want to develop innovative business strategies from in-depth data analysis? Do you want to engage clients by demonstrating how your product provides value? If you find these possibilities intriguing, marketing may be for you.
The American Marketing Association defines marketing as “the activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” In simpler terms, marketing is what defines the business you are in, spells out who your customers are and gives them a reason to choose you.
The Department of Marketing provides an excellent, broad-based education that prepares students to excel in positions of responsibility and leadership in business. Marketing is one of the most popular concentrations in business administration for undergraduate students.
Our faculty members are dedicated to helping students learn the skills necessary to excel in their professional careers. We offer an applied education with many opportunities for experiential learning. Our professors are also internationally recognized scholars who publish peer-reviewed journal articles, case studies and professional and pedagogical work. Professionally qualified faculty members are successful business leaders and sought after business consultants.
Interested in joining the Department of Marketing adjunct faculty pool? Fill out our recruitment form.
Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.
Find Out More
Marketing professor Veronica Thomas' research on consumer behavior with "secret brands" was featured in MarketWatch.
The Department of Marketing hosted its eighth annual Strategic Sales Competition with nearly 60 students and 44 representatives from 13 corporate partners participating.
Marketing intelligence graduates with F-1 visas can remain in the United States an additional 24 months under the optional practical training STEM extension. The extension makes it possible for students to undertake practical training for 36 months.
Hours
Mon - Fri: 7:30 a.m. - 4 p.m.
Phone: 410-704-3357
Email: marketing@towson.edu
