Contact Us
Working with the Digital Strategy team
The Digital Strategy team oversees the Towson University website.
Our team members advise on various aspects of website management including:
- website training
- website access and permissions
- information architecture
- content strategy
- user research
- analytics and search engine optimization (SEO)
Our goal is to create a great user experience for site visitors.
See web editor resources or plan a consultation on your website by emailing digitalstrategy AT_TOWSON.
How We Can Help
Website Trainings
Once we receive a request for a new web editor, you will receive an invitation for technical training. Technical training must be completed before content training.
Once technical training is complete, you can sign up for web content training to learn more about:
- intro to content strategy and writing for the web
- walk-through of the Web Editor Resources
- Q&A
- hands-on workshop time
Website Access and Permissions
We address questions relating to:
- workflow or permissions changes
- invitation to attend Modern Campus CMS training
Information Architecture
We address questions relating to:
- adding, deleting and moving a web page or site
- requesting redirect URLs
Content Strategy
We address questions relating to:
- writing content that meets audience needs
- creating accessible content
- user experience
- page layout and design guidance, including snippet strategy and working with built-in template components
- online forms
Learn more about content standards and best practices.
User Research
We offer research related to:
- user testing
- comparative/competitive analysis
Analytics and SEO
We address questions relating to:
- Google Analytics tracking, reports and dashboards
- assistance generating tracking links for use in emails, advertising, social media and print
- optimizing content for search engines (also known as search engine optimization)
Learn more about analytics and reports.
Web Development
Submit a TechHelp ticket to OTS Web Development for items relating to:
- embedding videos
- deleting documents
- technical issues and error messages
Localist Master Events Calendar
Email Greg Primrose, gprimrose AT_TOWSON, to have your department’s events added to a TU webpage as a “feed” from the master events calendar.
Photography
- Email Lauren Castellana, lcastellana AT_TOWSON, to discuss requests for photographic services or for questions about the Photo and Media Library
- Submit your photo cropping requests to Creative Services by filling out a Project Request form (log in using your TU NetID and password). If this is your first time using the form, please follow the instructions for Submitting a Project Request.