Admission Requirements & Deadlines

Marketing Intelligence (M.S.) 

Application Deadlines

Admission to Marketing Intelligence (M.S.) is for the fall term:

Fall Spring (TU Accelerated students only)

Early Deadline: Jan. 15

 Final Deadline: Jan. 7

Priority Deadline: June 15

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Final Deadline: Aug. 15

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Admission Criteria

  • No GRE scores are required.
  • A baccalaureate degree from a regionally accredited college or university.
  • A minimum undergraduate GPA of 3.00 is required for full admission to the program, and 2.75 is required for conditional admission. All GPA calculations for admission are based upon the last 60 credits of undergraduate and post-baccalaureate study. See graduate admissions policies for more information.
  • Students without undergraduate coursework in statistics and programming may be required to complete additional coursework in these areas prior to being admitted the program.

Application Requirements 

Submit an online application, application fee and official transcripts, along with:

  • letter of recommendation: one letter of recommendation from an instructor or supervisor familiar with your record, aptitude and potential for graduate work (email addresses of recommender must be entered on application) is required
  • personal statement: a one to two-page personal statement describing your past relevant experience, your career goals and how you expect this program to support those goals
  • resume: a current professional resume

Additional Requirements for International Applicants

U.S. Immigration requires F1 and J1 students to be enrolled full-time with the majority of their classes taken in-person and on campus. For a list of TU programs that comply as well as information on required credential evaluations and English-language proficiency, please see admission requirements for international students.

Jill Norris

Student Profile — Jill Norris ’18

Jill has worked in both the creative and strategic realms of marketing. With a bachelor’s degree in English/professional writing, Jill started her career as a copywriter turned strategist for a local IRA firm’s digital presence. Prior to enrolling in the master’s program, she joined Merkle Inc., a leading digital performance marketing agency. Her work at Merkle involves initiating, implementing and analyzing marketing campaigns for various clients.

Class of 2022 Statistics

The 2022 class of the Master's in Marketing Intelligence is an energized group of professionals from diverse personal and professional backgrounds who all have a passion for the future of marketing.

  • admitted: 22 (32% international students)
  • average GPA on a 4.0 scale: 3.72
  • average GMAT (not required): 500
  • average TOEFL (if needed): 100