Course Plans

The marketing intelligence and interactive marketing graduate programs integrate courses in marketing, data management/mining, and project management.

Course Descriptions

Course descriptions can be found in the Graduate Catalog.

Example Course Plans

Whether you're a working professional or a full-time student, the master's program can work for you with flexibility to complete the degree in one year or two years. With the two-year plan, you can also choose to earn an additional graduate certificate in project, program and portfolio management to enhance your degree. 

Example course of study plans

One Year Full Time Student (30 units)

Fall Term
EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management OR MKTG 607 Marketing Research Methods
MKTG 605 Marketing Intelligence Strategy
MKTG 710 Interactive Marketing
MKTG 770 Marketing Analytics and Metrics
Winter Minimester
MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing
Spring Term
AIT 632 Database Management OR MKTG 610 Database Querying and Visualization
COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis
COSC 757 Data Mining OR MKTG 750 Market Segmentation Research
MKTG 780 Advanced Marketing Analytics
MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence

Full-time including Graduate Certificate in Project, Program and Portfolio Management (48 units)

Year One

Fall Term Spring Term Summer Term
MKTG 605 Marketing Intelligence Strategy MKTG 710 Interactive Marketing MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing
AIT 632 Database Management OR MKTG 610 Database Querying and Visualization COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis EBTM 750 Program & Portfolio Management
EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management EBTM 625 Project Leadership & Communication EBTM 750 Program & Portfolio Management

Year Two

Fall Term Spring Term Summer Term
MKTG 770 Marketing Analytics & Metrics MKTG 780 Advanced Marketing Analytics MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence
EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management COSC 757 Data Mining OR MKTG 750 Market Segmentation Research  
EBTM 620 Procurement and Sourcing EBTM 715 Project Cost Accounting and Finance OR EBTM 735 Six Sigma Quality  

Part-time Plan (30 units)

Year One

Fall Term Spring Term Summer Term
MKTG 605 Marketing Intelligence Strategy MKTG 710 Interactive Marketing MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing
AIT 632 Database Management OR MKTG 610 Database Querying and Visualization COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis  

 Year Two

Fall Term Spring Term Summer Term
MKTG 770 Marketing Analytics & Metrics MKTG 780 Advanced Marketing Analytics MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence
EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management  COSC 757 Data Mining OR MKTG 750 Market Segmentation Research