Course Descriptions
Course descriptions can be found in the Graduate Catalog.
Example Course Plans
Whether you're a working professional or a full-time student, the master's program can work for you with flexibility to complete
the degree in one year or two years. With the two-year plan, you can also choose to
earn an additional graduate certificate in project, program and portfolio management
to enhance your degree.
Example course of study plans
One Year Full Time
One Year Full Time Student (30 units)
| Fall Term |
| MKTG 605 Marketing Intelligence Strategy |
| AIT 632 Database Management OR MKTG 610 Database Querying and Visualization |
| EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management |
| MKTG 710 Interactive Marketing |
| MKTG 770 Marketing Analytics and Metrics |
| Spring Term |
| MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing |
| COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis |
| COSC 757 Data Mining OR MKTG 750 Market Segmentation Research |
MKTG 780 Advanced Marketing Analytics
|
| MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence |
Two Years Full Time (includes project management certificate)
Full-time including Graduate Certificate in Project, Program and Portfolio Management (48
units)
Year One
| Fall Term |
Spring Term |
Summer Term |
| MKTG 605 Marketing Intelligence Strategy |
MKTG 710 Interactive Marketing |
MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing |
| AIT 632 Database Management OR MKTG 610 Database Querying and Visualization |
COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis |
EBTM 750 Program & Portfolio Management |
| EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management |
EBTM 625 Project Leadership & Communication |
EBTM 750 Program & Portfolio Management |
Year Two
| Fall Term |
Spring Term |
Summer Term |
| MKTG 770 Marketing Analytics & Metrics |
MKTG 780 Advanced Marketing Analytics |
MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence |
| EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management |
COSC 757 Data Mining OR MKTG 750 Market Segmentation Research |
|
| EBTM 620 Procurement and Sourcing |
EBTM 715 Project Cost Accounting and Finance OR EBTM 735 Six Sigma Quality |
|
Two Years Part Time
Part-time Plan (30 units)
Year One
| Fall Term |
Spring Term |
Summer Term |
| MKTG 605 Marketing Intelligence Strategy |
MKTG 710 Interactive Marketing |
MKTG 781 Interactive Marketing Project OR MKTG 791 Internship in Interactive Marketing |
| AIT 632 Database Management OR MKTG 610 Database Querying and Visualization |
COSC 710 Social Network Analysis OR EBTM 740 Customer Relationship Management OR MKTG 720 Consumer Sentiment Analysis |
|
Year Two
| Fall Term |
Spring Term |
Summer Term |
| MKTG 770 Marketing Analytics & Metrics |
MKTG 780 Advanced Marketing Analytics |
MKTG 881 Marketing Intelligence Project OR MKTG 891 Internship in Marketing Intelligence |
| EBTM 604 Introduction to Project Management OR COSC 609 Software Project Management |
COSC 757 Data Mining OR MKTG 750 Market Segmentation Research |
|